Anonymous donor steps up to boost Sturgis Motorcycle Rally charity coffers | Local

Jim Holland Journal Correspondent

STURGIS – Amid the heat and hype of Friday’s official opening of the Sturgis Motorcycle Rally, potentially good news has arrived for local charities who will ultimately share in the proceeds of the event.

At a press conference on Friday, Sturgis Town Manager Daniel Ainslie announced that an anonymous local donor had pledged to match, up to a maximum of $100,000, cash, pledges donations and deferred donations to the Sturgis Rally Endowment Fund during the 10 days of the rally. .

“It’s fantastic news that a local who lives near Sturgis, not in Sturgis, but loves everything the community does, wants to leave a lasting legacy,” Ainslie said.

In 2021, the City of Sturgis established the endowment fund as part of the Black Hills Community Foundation.

Revenue from a wide range of sources – rally event entry fees, use of certain trademarks including the rally’s “Winged S” logo, and sales of officially licensed merchandise – help build the endowment fund , said Ainslie.

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Last year, $80,000 in rally donations was augmented by a $20,000 donation through BHCF to bring the total to $100,000.

A portion of the endowment proceeds are distributed in January through the Sturgis Rally Charities Foundation.

Last year, the city created the endowment fund with the aim of building it to become financially self-sufficient.

“The City Council wanted to ensure there would be a lasting legacy for future generations of the rally,” Anslie said. “Who knows in 20 years what the profitability of the rally will be.”

The Sturgis Motorcycle Rally runs until August 14.

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